Many self-published authors on Amazon are leveraging the exposure provided by the platform to rake in thousands of dollars in earnings.

Ask author Mike Omer, a previously relatively unknown author who not only found fame by publishing on Amazon but fortune as well. Omer has sold over 10,000 books on Amazon. The Israeli engineer’s success is such that he was once ranked above popular authors like JK Rowling and James Patterson on the platform. Talk about overnight success.

Raise your hand if online activities ever seem like a big drag.

Social media can teeter into time-suck and become a grueling slog if allowed to fester. One great danger is to let these online platforms become another intense writing gig which demands hours of backbreaking labor and focus which pull us away from the books we need to be writing. Nurturing balanced habits can help any author walk that line, effectively.

Everyone knows color plays an important role in corporate branding and marketing for large companies. Over the years corporations have spawned iconic colors like Tiffany & Co.’s robin egg blue and T-Mobile’s magenta. The goal is to set a tone, attract customers, and get them in the right mindset.

For most authors, Amazon is the place to be. They sold over 44 million books in 2020 alone, and every year, that number goes up. But how do you build a meaningful connection with new readers in that vast sea of products and searches?

A professional website is essential for any creative. Yet, authors often seem to miss the mark, placing it at the bottom of their infinitely long to-do list. But make no mistake: an absent or lackluster website won’t cut it. Every time you fail to impress a new visitor, you lose way more than just one new fan or industry contact. You lose all of the people that might have told about you and your books as well.

We love being authors. Both my husband and I (Mike and Alvaro) have been publishing novels since 2016. Mike has been a guest on multiple podcasts, including Writing Excuses. We’ve attended dozens of conferences and befriended hundreds of authors. We know the biz. And we know what authors want.